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Festive families to see double this Christmas as new trend for two trees per house is predicted


  • Whopping 40 per cent of homes with children predicted to put up second tree
  • John Lewis said it has seen a 96 per cent increase in outdoor decoration sales 

A new trend that sees households opt to display two Christmas trees is predicted for this year, according to John Lewis

The festive season is expected to bigger than ever, with unusual modern baubles, multiple trees and lots of lights. 

The department store giant also said it has seen a 96 per cent increase in the sale of outdoor decorations, amid the cost-of-living crisis. 

As reported in The Times, 40 per cent of homes with children and 30 per cent without will display a ‘show tree,’ along with their traditional evergreen. 

The idea is the second decorated tree brings a bit more festive spirit to the house – brightening up an otherwise dull office space or hallway. 

As reported in The Times, 40 per cent of homes with children and 30 per cent without will display a 'show tree,' along with their traditional evergreen (stock image)

As reported in The Times, 40 per cent of homes with children and 30 per cent without will display a ‘show tree,’ along with their traditional evergreen (stock image)

Consumers are also buying more unusual baubles such as oat milk cartons, as demand for these types of decoration are up 43 per cent from last year (stock image)

Consumers are also buying more unusual baubles such as oat milk cartons, as demand for these types of decoration are up 43 per cent from last year (stock image)

They estimate that the sale of trees will peak between December 1 and 5 – which indicates that consumers are planning for Christmas sooner in comparison to previous years. 

The high-end retailer even believes that it will sell enough lights to stretch from its Exeter store to Edinburgh and back this year.

This comes as a third of households face spending more on energy this winter than last year despite an expected fall in the price cap for gas and electricity, according to analysis by the Resolution Foundation.

The think-tank suggests that while the cost per unit of energy is coming down, 7.2 million – or 35 per cent of homes – in England will spend more. That is partly because the £400 energy support payments given to all households by the government last year will not be available.

John Lewis says that whilst it used to sell lights in packs of 20 and 40, around 83 years later they are now purchased in strings of of 400 to 700.

Consumers are also buying more unusual baubles such as oat milk cartons, as demand for these types of decoration are up 43 per cent from last year.



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