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I’m a full-time influencer but I’m quitting to get a corporate job – I’m tired of being self-obsessed and not doing anything with my brain


A TikTok star has revealed she is quitting being a full-time influencer to apply for corporate jobs after realising she had become ‘self-obsessed’. 

Ana Wolfermann, who is currently based in New York, began posting on social media in 2020 and turned it into her full-time career after graduating from the University of Notre Dame in May 2023. 

The influencer, 22, has now racked up almost one million followers on her TikTok account, posting lifestyle, travel and advice videos. 

She even recently attended a Galentine’s Day slumber party with Stranger Things star Millie Bobby Brown and is often gifted brand trips. 

But after nearly a year of being a full-time ‘influencer’, Ana has revealed that her dream has not lived up to expectations and she has started to write cover letters for corporate jobs. 

TikToker Ana Wolfermann revealed why is quitting her full-time job as an influencer to become a 'corporate girly'

TikToker Ana Wolfermann revealed why is quitting her full-time job as an influencer to become a ‘corporate girly’

Posting on TikTok, Ana told her followers in a video: ‘Let’s talk about why, I’m kind of nervous today, I made the decision that I don’t want to be a full-time influencer.   

‘Number one, I’m tired of making everything about myself. My job requires me to look at myself, talk about myself, post myself, and reply to comments about myself. It is way too much of a self-obsessive job.

‘Number two, I don’t feel like I’m learning anything new or that I’m being challenged. Yes you learn how to get better at strategy and marketing… but I feel like that gets a little bit repetitive. 

‘I feel like since I graduated and I’ve been doing this full time, I haven’t done anything with my brain.  

‘Number three, having this as my full-time job has made me much more superficial. On TikTok, you have to talk in short sentences. I’ve learned to not elaborate on my idea, which for years of my academic life, I was taught to elaborate on points.

‘I’m spending all of my time talking about myself and taking pictures of myself and editing myself. That’s not the life I want to live.’ 

Ana went on to explain that she would still be posting online, but would be doing so alongside getting a full-time job as a ‘corporate girly’. 

Despite social media providing her main source of income, she said she hopes to become a more well-rounded person by taking on a regular job. 

Ana, 22, explained that constantly thinking about herself for social media had left her becoming 'self-obsessed'

Ana, 22, explained that constantly thinking about herself for social media had left her becoming ‘self-obsessed’

She later posted an update video on Monday, which was captioned: ‘Deromanticising your dream of being a full-time influencer because there are SO many better ways to use your time.’

The Venezuelan-American social media star said she had spent the weekend writing cover letters, and had even landed her first interview. 

Ana realised how much influencing had been impacting her life after taking a three-day trip to Chicago in which she didn’t post on social media for the first time in three years. 

She explained: ‘That was the first time in three years I was able to go on a vacation and not feel anxious that I wasn’t being productive.

‘It was liberating. Usually my time is divided between me existing and then me posting about my existence. On this trip, I lived.’ 

She added that she had  even finished reading Normal People by Sally Rooney in just two days, saying: ‘I liked it! I can see why people do the whole reading thing.’ 

Her video ‘three reasons why I’m quitting being a full-time influencer’ has now attracted 1.6 million views on TikTok. 

Many of her fans were positive about seeing a different perspective from usual from an influencer, as one commented: ‘As a consumer of content, I think influencers are so much more relatable to me when they have a job outside of their content!’

Many of Ana's fans were supportive, but others doubted how she would hold up in the corporate world

Many of Ana’s fans were supportive, but others doubted how she would hold up in the corporate world

A second added: ‘This is so self-aware’, while a third said: ‘Ive never heard another content creator talk about this.’ 

Others were more doubtful about how Ana would react once she actually landed a job. 

One TikTok commenter added: ‘Girl I promise this job is so much better than corporate america. you’ll understand once you start a real job.’ 

And one said on Twitter: ‘Would be interested to see her thoughts after a year of a 9-5 (if she makes it that long) lol.’ 



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